Masters In Fashion Marketing And Management

Masters In Fashion Marketing And Management

• Duration: 2 years (4 Semesters)
• Eligibility: Graduate in any Stream
• Internship: 6 Months within Course
• Teaching Methodology : Events | Assignments | Live Presentations | Visits | Group Discussions | Guest Lectures | Survey & Research
• International Career Options: (Conditions Apply)
  • International Qualification with Pathway to Australia, Canda, New Zealand, Singapore, Thailand, UK, USA
  • International Study Tour (Annual) (3-4 days) to Dubai / Singapore Thailand / Malaysia / Europe

• Subjects:
  • Principles of management
  • Fabric study
  • Principles of fashion marketing
  • Statistics for fashion industry
  • Basic of fashion
  • Basic of economics
  • Elements of design
  • Principles of accounting
  • Office automation and desktop publication
  • Mass communication- strategy in communication
  • Apparel retail management and technology
  • Consumer behavior in fashion & retail industry
  • Financial management
  • Retail merchandising and buying
  • Global sourcing
  • Market research
  • Visual merchandising
  • Graphic design and computer application
  • Production planning and control
  • Fashion advertising and sales promotion
  • Principles of design
  • Brand management
  • Marketing strategies
  • Introduction to cost accounting
  • Fashion forecasting and product development
  • Supply chain management
  • Human resource management
  • Customer relationship management
  • Business ethics and corporate social responsibility
  • Business communication
  • Operational research
  • International marketing
  • Entrepreneur development program & intellectual property rights
  • Trends and forecasting
  • Research project